Target announced today the launch of “Target Forward,” its new sustainability strategy aimed at creating an equitable and regenerative future with its guests, partners and communities.

Brian Cornell, Target Chairman, and Chief Executive Officer, said:

“We know sustainability is tied to business resiliency and growth, and that our size and scale can drive change that is good for all. Target Forward influences every corner of our business, deepens our collaboration with our partners, and builds on our past efforts to ensure a better future for generations to come.”

Target Forward is focused on three main pillars, including designing and elevating sustainable brands, using innovation to eliminate waste, and accelerating opportunities and equity. 

Key brand goals under the new program include becoming the market leader for creating and curating inclusive, sustainable brands and experiences by 2030, designing 100% of its owned brand products to be made from regenerative, recycled, or sourced materials by 2040.

On the environmental front, Target is committed to becoming a net zero enterprise, including zero waste to landfill in its U.S. operations and net zero emissions across both its operations and supply chain, across Scopes 1, 2 and 3 by 2030.

The company also aims to build a team that equitably reflects the communities it serves, beginning with its commitment to increase Black team member representation across the company by 20% by 2023, and will pursue efforts along with the Target Foundation to become more deeply engrained in its communities.

Amanda Nusz, Senior Vice President of Corporate Responsibility, said:

“We want our guests to turn to Target first when they think about sustainability. We know that the only way to make that possible is by putting both people and the planet at the center of our efforts, as we co-create with our guests, our partners, and the communities we serve.”