Sustainable business transformation-focused consultancy Revolt announced today the appointment of former BBDO President and CEO Kirsten Flanik to the newly created role of CEO, North America.

The appointment follows the acquisition earlier this year of Revolt by London-based sustainability advisory and solutions firm Anthesis, and forms part of the company’s initiative to bolster its presence in the U.S. market.

Revolt co-founder Alex Lewis said:

“As we enter our next chapter, we have a unique opportunity to accelerate this sustainable transformation for both existing and new clients. We won’t live up to our own purpose without a thriving North America business, and nobody is better placed to drive this faster and deeper than Kirsten.”

Launched in 2017 by Lewis and co-founder Pete Bardell, London-based Revolt supports C-suite  decision makers with innovative large-scale projects across sustainability and DEI strategy, communications, and creative execution. The firm’s clients include global marketers such as ABInBev, Diageo, Kraft Heinz, Mars and PepsiCo. Anthesis announced the acquisition of Revolt in January 2024, with the transaction aimed at providing the firm with expertise, experience and capabilities in purpose consulting, strategy and communication.

Dean Sanders, Anthesis Chief Enterprise Officer, said:

“Revolt now has world-class expertise and experience in purpose consulting, strategy and communication. This is critical to meet the growing needs of C-Suites and brands that are looking to define a purpose-driven strategic position that drives corporate and brand strategy, not to mention a broader range of audiences that now include government, investors, a new generation of employees and a highly informed public.”

Flanik joins Revolt after more than 18 years at marketing communications agency network BBDO New York, including serving for the past seven years as President and CEO.

Flanik said:

“I was extremely choiceful about my next chapter. The opportunity to become a part of an organisation that is helping clients transform the way they do business for the better is something I was immediately drawn to. There is an incredible depth of knowledge, expansive capabilities and the right bench of experts within the Revolt and broader Anthesis offering. The time is right to expand across North America and I am thrilled to help lead this effort.”