CRM solutions provider Salesforce announced the launch of a new “Nature Positive Strategy,” outlining a series of nature and climate-focused actions, including a new commitment by 2025 to measure, manage and develop an action plan to reduce the company’s impact and dependencies on nature across its value chain – including its data centers, offices, people, and products.

According to the company, the launch of the new strategy builds on its Climate Action Plan, released in 2021 detailing its key priorities to drive towards a 1.5°C future, and its support for the WEF’s 1t.org reforestation initiative, and follows the recent international commitment adopted at the COP15 UN Biodiversity Conference to halt and reverse nature loss, which requires businesses to assess and disclose their impacts, risks, and dependencies on nature.

In addition to Salesforce’s action plan commitment, key focus areas of the new strategy include leading on nature restoration at scale through investments and partnerships, as well as expanding on solutions to help customers accelerate their own sustainability strategies, such as its greenhouse gas emissions data tracking, analysis and reporting solution, Net Zero Cloud.

The new strategy is the latest in a series of sustainability-focused initiatives by Salesforce, including a recent commitment to boost clean energy access in emerging markets, the launch a new carbon credit marketplace, and a $100 million commitment in May 2022 to support technologies that remove carbon from the atmosphere, as part of the First Movers Coalition (FMC). Salesforce has also announced the introduction of climate obligations in its supplier procurement contracts, and the integration of ESG performance in its executive compensation programs. Last year, Salesforce added Sustainability as a “Core Company Value.” 

Suzanne DiBianca, EVP & Chief Impact Officer of ESG and Sustainability at Salesforce, said:

“For Salesforce, incorporating nature into our decision-making is not only about managing risks and costs, but also about value creation, innovation, and collaboration. We’re excited to bring the full power of Salesforce to our customers, partners, and ecopreneurs so they too can be part of shaping a net zero, nature positive future.”