Lufthansa Group announced today the launch of a new “Green Fare,” offering passengers the ability to book carbon neutral travel, with the cost of fully compensating the CO2 emissions of flights embedded in the price.

The new fare has been rolled out in a pilot phase for flights operated by the company’s Lufthansa, SWISS, Austrian Airlines and Brussels Airlines brands, for all guests booking flights from Denmark, Sweden and Norway.

Christina Foerster, Member of the Lufthansa Group’s Executive Board, responsible for Brand and Sustainability, said:

“People don’t just want to fly and discover the world – they also want to protect it. We are driven by the need to support our customers with the right offers.”

Under the new program, passengers will be offered the new Green Fare, which will be displayed alongside the current Light, Classic and Flex fares. The offsetting will be done 80% through high-quality climate protection projects, and 20% through the use of sustainable aviation fuel (SAF).

The Green Fare launch follows the integration earlier this year by Lufthansa of CO2-neutral flying options into its booking process. The company has also been mobilizing to increase the availability of sustainable aviation fuel to reduce the climate impact of its flights, including announcing one of the largest-ever SAF supply deals earlier this week with Shell. Lufthansa has set a goal to halve its CO2 emissions by 2030 and achieve carbon neutrality by 2050, with additional initiatives including fleet modernization and optimization of flight operations.

Foerster said:

“We want to make CO2-neutral flying a matter of course in the future. To this end, we already offer our guests the most comprehensive range of services and are consistently expanding this further.”